Through research, testing, and a whole lot of sketches we realized that the snake head definitely needed to stay (over a full body snake), but the previous rebrand just wasn’t grabbing the fans. We were tasked with not only making a great logo, but creating brand consistency across the organization. Our solution was to angle the cottonmouths head and give it more “snarl”. We also love how the head flows like water, representing the Chattahoochee, where the team is based