Our biggest project to date we were asked to do a crossover brand and imagine the NHL Winter Classic uniforms as football uniforms in honor of Notre Dame Stadium, one of the more storied stadiums in sports. Digging into each teams histories and uniform evolutions was so much fun.
How to make it feel “on brand” but still push the envelope on design? This was the real challenge. This project brought over 20,000 social engagements in 3 days and we even got a shout out on NBC Sports for our designs.
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