NBC Sports' Thanksgiving Second Feast Face-Off

NBC SPORTS’THANKGIVING SECOND FEAST FACE-OFF

Our original contract with NBC Sports was for football and our Side Dish Bowl. But when the assets started coming through and the comment “We love it so much we want to do more” comes from up the ladder at NBC Sports it’s hard to say no… even if was no time to do it.

Cranberry Sauces - NFL Uniforms for NBC Sports Thanksgiving Second Feast Face-Off

CRANBERRY SAUCES

the real challenge that we pushed for was the semi transparent nature of cranberry sauce. Couple that with some deep reds and a shot of hot pink you have yourself a killer brand.

ENTIRE TEAM BRANDING

PUMPKIN PIES

Never settle – how can we say pumpkin twice? Combining the idea of Pumpkin Pie and Pumpkin/Jack-o-lantern gave a nice, mean look to the overall silly idea of your team being named after pie.

ENTIRE TEAM BRANDING

Stuffing - NFL Uniforms for NBC Sports Thanksgiving Second Feast Face-Off

THANKSGIVING SANDWICH

Food brands on Black Friday? We knew we had to to the classic leftover sandwich (or whatever you call it in your neck of the woods)

ENTIRE TEAM BRANDING

The Barn helped us take on the exciting task of revamping not only our logo, but our entire brand. We couldn’t have been more pleased with the attention to detail and assistance with project management from Nick and his team. <It> was terrifying, but The Barn made the process feel almost effortless and brought our vision to life in the most vivid way.

Abbie Meadows

Marketing Manager, Columbus Cottonmouths

Results

Our biggest professional re-design to date has also been our largest award winning. The Barn was awarded with a Top 50 New Logos of the Year in 2016. With the Creamer Awards being the top of the top in sports design, them putting us in the same group as teams like the Toronto Maple Leafs is a pretty high honor. Beyond awards for our agency it was wildly successful for the team as well. We all know that sports design is closely related to merchandise sales, and it is even more important in the minors where every dollar counts. We are proud to say that the Cottonmouths merchandise sales were more than double the year they launched the new branding!

NBC Sports Second Feast Face-off - Full Project Details

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NBC Sports Second Feast Face-Off - Cranberry Sauces

NEXT TEAM CRANBERRY SAUCES