Sporting Delaware Nycks

Happy to show off the branding we did for Sporting Delaware soccer club. Powered by BPG|Sports, an affiliate of the Buccini/Pollin Group, a co-owner of the Philadelphia Union, their home field will be be at the new Chase Fieldhouse. With a clean mark and system, this shows more like an English Premier League team. But it’s aggressive color palette creates a precise and crisp “chip on their shoulder”. A moody, military-esq demeanor.

BRAND MARKS

For our newest sports brand for @sportingdelaware we really wanted the design to pay homage to the state’s deep historical roots and represent a new view of the Kalmar Nyckel, the tall ship that Swedes used to land in Delaware. Beyond showing a ship as the primary mark, the secondary mark is a stylized “D” anchor, with the mascot being a twist on a familiar sports name “the Nycks”. Our work also organically created a branded tag line of “anchors up”. A fun on-brand version of “get the led out”.

IDENTITY

Some work speaks for itself, and we believe this realy hits the nail on the head with wanting to look more like an English Premier League team.

Sports merchandising design for Sporting Delaware Nycks

BRAND EXTENSION

As per all our brands we wanted to make sure the sideline gear and merch was really something special. At these levels warmup jackets, hoodies, etc become a walking billboard for your program…. Btu only if they are cool enough for the kids and parents to wear them on a regular basis

Quote coming soon…”

Name

Sporting Delaware Nycks

Results

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