In realms of all the designs, this one seemed to fall into place the fastest. We knew we wanted to do canned cranberry sauce. Mainly because it will be more divisive in an engagement campaign like this (oddly that is a good thing here), but the idea of canned cranberry sauce as a brand is hysterical.
We knew that we wanted to create as much movement as possible, no an easy task with something so stagnant. But the real challenge that we pushed for was the semi transparent nature of cranberry sauce. Couple that with some deep reds and a shot of hot pink you have yourself a killer logo.
The uniform revolved around the “rings” that happen from the canning process. we took that idea and turned them into a simple stripe pattern shown throughout the uniform. With the numbers being little cans themselves. #00 (because thats how long it takes to make)
HELMET & GLOVES
The helmet was easy. We had a great logo, a simple stripe design, and a unique color palette. The gloves was really where we could show off a little creativity and fun. “Saucy” gives the brand a little sass, and making the typography out of some long stretched tube of cranberry sauce made it stay on brand.
The Barn helped us take on the exciting task of revamping not only our logo, but our entire brand. We couldn’t have been more pleased with the attention to detail and assistance with project management from Nick and his team. <It> was terrifying, but The Barn made the process feel almost effortless and brought our vision to life in the most vivid way.
Marketing Manager, Columbus Cottonmouths
Our biggest professional re-design to date has also been our largest award winning. The Barn was awarded with a Top 50 New Logos of the Year in 2016. With the Creamer Awards being the top of the top in sports design, them putting us in the same group as teams like the Toronto Maple Leafs is a pretty high honor.
Beyond awards for our agency it was wildly successful for the team as well. We all know that sports design is closely related to merchandise sales, and it is even more important in the minors where every dollar counts. We are proud to say that the Cottonmouths merchandise sales were more than double the year they launched the new branding!