Delaware Thunder

When a new professional hockey team is coming to your state, you do what you need to do. It is rare in our industry to have a turnaround time of about 72 hours for a professional sports team, but we did it! Secondary logos, tertiary logos, revisions, things that hit the cutting room floor - all within that deadline was a challenge, but we were up to the task.
  • When a new professional hockey team is coming to your state, you do what you need to do.
  • It is rare in our industry to have a turnaround time of about 72 hours for a professional sports team,
  • but we did it! Secondary logos, tertiary logos, revisions, things that hit the cutting room floor -
  • all within that deadline was a challenge, but we were up to the task.

BRAND MARKS

With the time crunch we knew we simply didn't have the time to reinvent the wheel in realms of design. That doesn't mean we were going to let a sub-par brand out the door. Made even more interesting with a management team with a strong overall vision, using our expertise in guiding the team into what they truly liked was a fun exercise.

Working closely with Nick Matarese at The Barn, and logos they created, I feel is the best logo in the league (FHL).  Nick is professional and with his hockey background it was an easy decision to go with The Barn”

Charlie Pens

Delaware Thunder

Results

The reality is that if it were not in our home state, this branding probably would have never happened. A 72 hour turnaround (with revisions and multiple options) is almost impossible to make, especially up to our standards. We are happy we did it though as it would have drove us nuts to see a bad sports brand in our backyard. We hope Delaware's first professional hockey team the best of luck, and loved seeing that new logo on a jersey.